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Search: person:"Descotes, Raluca Mogos"
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Descotes, Raluca Mogos
8
Delassus, Véronique Pauwels
2
Walliser, Björn
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Caemmerer, Barbara
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Kantaruk Pierre, Oksana
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1
Exploring relational norms in exporter-importer product innovation co-development : a qualitative study
Kantaruk Pierre, Oksana
;
Descotes, Raluca Mogos
; …
- In:
International business review
33
(
2024
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014460748
Saved in:
2
The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
Saved in:
3
Achieving relational objectives through sponsorship
Caemmerer, Barbara
;
Descotes, Raluca Mogos
- In:
The journal of applied business research
30
(
2014
)
6
,
pp. 1767-1783
Persistent link: https://www.econbiz.de/10010470474
Saved in:
4
Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Saved in:
5
Brand name substitution and brand equity transfer
Delassus, Véronique Pauwels
;
Descotes, Raluca Mogos
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10009569989
Saved in:
6
Brand name substitution and brand equity transfer
Delassus, Véronique Pauwels
;
Descotes, Raluca Mogos
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10009848343
Saved in:
7
The process of export information exploitation in French and Romanian SMEs
Descotes, Raluca Mogos
;
Walliser, Björn
- In:
Journal of small business and enterprise development
18
(
2011
)
2
,
pp. 311-330
Persistent link: https://www.econbiz.de/10009231705
Saved in:
8
The process of export information exploitation in French and Romanian SMEs
Descotes, Raluca Mogos
;
Walliser, Björn
- In:
Journal of small business and enterprise development
18
(
2011
)
2
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009029830
Saved in:
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