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Search: person:"Desrochers, Debra M."
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Desrochers, Debra M.
9
Bradford, Kevin D.
3
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of business ethics : JOBE
3
Journal of retailing
1
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OLC EcoSci
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1
The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Bradford, Kevin D.
;
Desrochers, Debra M.
- In:
Journal of business ethics : JOBE
90
(
2010
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10008423855
Saved in:
2
The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Bradford, Kevin D.
;
Desrochers, Debra M.
- In:
Journal of business ethics : JOBE
90
(
2010
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009135903
Saved in:
3
The use of scents to influence consumers : the sense of using scents to make cents
Bradford, Kevin D.
;
Desrochers, Debra M.
- In:
Journal of business ethics : JOBE
90
(
2009
),
pp. 141-153
Persistent link: https://www.econbiz.de/10003986825
Saved in:
4
Children's exposure to television advertising : implications for childhood obesity
Desrochers, Debra M.
;
Holt, Debra J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10003672092
Saved in:
5
Children's Exposure to Television Advertising: Implications for Childhood Obesity
Desrochers, Debra M.
;
Holt, Debra J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10007865585
Saved in:
6
Adding consumer behavior insights to category management: Improving item placement decisions
Desrochers, Debra M.
;
Nelson, Paul
- In:
Journal of retailing
82
(
2006
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10007384959
Saved in:
7
Analysis of Antitrust Challenges to Category Captain Arrangements
Desrochers, Debra M.
;
Gundlach, Gregory T.
;
Foer, Albert A.
- In:
Journal of public policy & marketing : JPP & M ; an …
22
(
2003
)
2
,
pp. 201-215
Persistent link: https://www.econbiz.de/10007029890
Saved in:
8
Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Marketing Research and Public Policy: The Case of Slotting Fees
Wilkie, William L.
;
Desrochers, Debra M.
;
Gundlach, …
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
2
,
pp. 275-288
Persistent link: https://www.econbiz.de/10007035342
Saved in:
9
Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Antitrust and Marketing: A Primer and Call to Research
Gundlach, Gregory T.
;
Phillips, Joan M.
;
Desrochers, …
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
2
,
pp. 232-236
Persistent link: https://www.econbiz.de/10007035351
Saved in:
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