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Search: person:"Divakaran, Pradeep Kumar Ponnamma"
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Divakaran, Pradeep Kumar Ponnamma
9
Xiong, Jie
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Li, Yongqing
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Technological forecasting & social change : an international journal
3
Journal of business strategy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Socio-economic planning sciences : the international journal of public sector decision-making
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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How foreign social media influencers help shape destination country's tourism image : the case of South Korea's tourism image in France : research note
Lorgeoux, Camille
;
Divakaran, Pradeep Kumar Ponnamma
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
2
,
pp. 337-347
Persistent link: https://www.econbiz.de/10014423460
Saved in:
2
Using employee-generated content from digital platforms to understand the luxury culture
Alvarez Castillo, Jhon
;
Bryson, Douglas
;
Divakaran, …
- In:
Strategic change
31
(
2022
)
3
,
pp. 295-303
Persistent link: https://www.econbiz.de/10013275773
Saved in:
3
Manufacturing structure, transformation path, and performance evolution : an industrial network perspective
Li, Yongqing
;
Ma, Huimin
;
Xiong, Jie
;
Zhang, Jinlong
; …
- In:
Socio-economic planning sciences : the international …
82
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013363518
Saved in:
4
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
5
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
6
Pre-launch prediction of market performance for short lifecycle products using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Palmer, Adrian
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 12-28
Persistent link: https://www.econbiz.de/10011695164
Saved in:
7
Idea-generation communities : when should host firms intervene?
Divakaran, Pradeep Kumar Ponnamma
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 80-88
Persistent link: https://www.econbiz.de/10011757622
Saved in:
8
The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 245-257
Persistent link: https://www.econbiz.de/10011899720
Saved in:
9
When users offer up ideas : how to evaluate them
Divakaran, Pradeep Kumar Ponnamma
- In:
Journal of business strategy
37
(
2016
)
5
,
pp. 32-38
Persistent link: https://www.econbiz.de/10011618221
Saved in:
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