Pentecost, Robin; Donoghue, Suné; Thaichon, Park - In: International Journal of Retail & Distribution Management 47 (2019) 5, pp. 571-588
Purpose: Using the millennial cohort the purpose of this paper is to assess differences in shopping mall behaviour between three intra-cohorts groups: adolescents (13–17), emerging adults (18–23) and young adults (24–30+). Design/methodology/approach: Using a self-administered...