Jian Wang, Yong; Doss, Samuel K.; Guo, Chiquan; Li, Wenjing - In: International Journal of Retail & Distribution Management 38 (2010) 6, pp. 423-442
Purpose – This paper aims to investigate Chinese consumers' international outshopping motives from a culture perspective based on Hofstede's four cultural dimensions. Design/methodology/approach – Four international outshopping motives that may affect Chinese consumer's propensity of...