Rollins, Minna; Nickell, David; Ennis, Justin - In: Journal of Business Research 67 (2014) 1, pp. 2727-2731
The Great Recession of 2008–2010 affected the global and U.S. economies and its companies more universally than any economic downturn since the Great Depression. This study explores how the Great Recession influenced the marketing decisions of firms and the resulting long-term effects on...