The impact of economic downturns on marketing
Year of publication: |
2014
|
---|---|
Authors: | Rollins, Minna ; Nickell, David ; Ennis, Justin |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 1, p. 2727-2731
|
Publisher: |
Elsevier |
Subject: | Marketing | Recession | Global financial crisis | Marketing expenses |
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