The impact of economic downturns on marketing
Minna Rollins; David Nickell; Justin Ennis
| Year of publication: |
2014
|
|---|---|
| Authors: | Rollins, Minna ; Nickell, David ; Ennis, Justin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 1, p. 2727-2731
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| Subject: | Marketing | Recession | Global financial crisis | Marketing expenses | Finanzkrise | Financial crisis | Konjunktur | Business cycle | Wirtschaftskrise | Economic crisis | Wirkungsanalyse | Impact assessment | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235334