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Search: person:"Escoffier, Nadine"
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new product development
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2005-2013
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Escoffier, Nadine
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McKelvey, Bill
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Tournois, Nadine
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International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
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International journal of arts management
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International journal of innovation management
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ECONIS (ZBW)
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Using crowdsourcing to increase new product's market value and positive comments for both the crowd involved and customers
Escoffier, Nadine
;
Tournois, Nadine
;
McKelvey, Bill
- In:
International journal of innovation management
22
(
2018
)
2
,
pp. 1850033-1-28
Persistent link: https://www.econbiz.de/10011817570
Saved in:
2
The wisdom of crowds in the movie industry : toward new solutions to reduce uncertainties
Escoffier, Nadine
;
McKelvey, Bill
- In:
International journal of arts management
17
(
2015
)
2
,
pp. 52-63
Persistent link: https://www.econbiz.de/10010515301
Saved in:
3
Using "crowd-wisdom strategy" to co-create market value : proof-of-concept from the movie industry
Escoffier, Nadine
;
McKelvey, Bill
- In:
International Perspectives on Business Innovation and …
,
(pp. 200-222)
.
2014
Persistent link: https://www.econbiz.de/10010457598
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