Using crowdsourcing to increase new product's market value and positive comments for both the crowd involved and customers
Year of publication: |
February 2018
|
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Authors: | Escoffier, Nadine ; Tournois, Nadine ; McKelvey, Bill |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 22.2018, 2, p. 1850033-1-28
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Subject: | Crowdsourcing | wisdom of crowds | idea generation | sentiment analysis | market value | new product development | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation |
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