Martínez-Tur, Vicente; Estreder, Yolanda; Moliner, Carolina - In: Journal of Service Theory and Practice 26 (2016) 4, pp. 430-447
Purpose – In the context of service exchanges, the purpose of this paper is to examine the form of the link from under-benefitting (customers receive less than they invest) vs over-benefitting (customers receive more than they invest) perceptions to customer service evaluations. The authors...