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Search: person:"Fastoso, Fernando"
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Consumer behaviour
10
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10
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
International marketing
4
Internationales Marketing
4
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4
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4
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3
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3
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Multinationales Unternehmen
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English
23
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Fastoso, Fernando
28
Whitelock, Jeryl
10
Bartikowski, Boris
6
Gierl, Heribert
4
Mohr, Alexander T.
3
Gonzalez-Jimenez, Hector
2
González-Jiménez, Héctor
2
Kim, Changju
2
Kim, Jungkeun
2
Lee, Daniel C.
2
Park, Jooyoung
2
Sung, Billy
2
Voyer, Benjamin G.
2
Wang, Chengang
2
Wang, Siqi
2
Yoon, Sukki
2
Choi, Yung K.
1
Choi, Yung Kyun
1
Cometto, Teresa
1
Fukukawa, Kyoko
1
Gonzalez‐Jimenez, Hector
1
Kim, Seongseop
1
Kim, Seongseop S.
1
Lane, Vicki R.
1
Liu, Hao
1
Neave, Lydia
1
Richard, Marie-Odile
1
Schoefer, Klaus
1
Shirodkar, Vikrant
1
Tihanyi, Can
1
Tzemou, Effy
1
Tzemou, Efstathia
1
Unen, Marc van
1
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International marketing review
8
Journal of business research : JBR
5
Psychology & Marketing
3
Psychology & marketing
2
British journal of management : BJM
1
European journal of international management : EJIM
1
Handbook of research in international marketing
1
Journal of International Management
1
Journal of business ethics : JBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international management
1
Journal of international marketing
1
Marketing : ZFP ; journal of research and management
1
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
20
OLC EcoSci
4
Other ZBW resources
3
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1
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28
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1
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
2
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
3
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
4
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
5
Mirror, mirror on my phone : drivers and consequences of selfie editing
Fastoso, Fernando
;
González-Jiménez, Héctor
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 365-375
Persistent link: https://www.econbiz.de/10012590272
Saved in:
6
Perceived brand globalness/localness : a systematic review of the literature and directions for further research
Liu, Hao
;
Schoefer, Klaus
;
Fastoso, Fernando
;
Tzemou, …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012484469
Saved in:
7
The impact of COVID‐19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & Marketing
(
2021
)
Persistent link: https://www.econbiz.de/10012633184
Saved in:
8
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
9
Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists
Neave, Lydia
;
Tzemou, Effy
;
Fastoso, Fernando
- In:
Psychology & Marketing
37
(
2020
)
3
,
pp. 418-427
Persistent link: https://www.econbiz.de/10012189606
Saved in:
10
Exploring the effects of subsidiary interdependence on the performance of global product launches
Mohr, Alexander T.
;
Unen, Marc van
;
Fastoso, Fernando
; …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 553-579
Persistent link: https://www.econbiz.de/10012065246
Saved in:
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