In many markets, price promotions are a primary mechanism by which prices are adjusted. This chapter presents an overview of how retail price promotions work in theory and in practice. While there is a heavy emphasis on fast moving consumer goods (e.g., items sold in grocery stores or CPG), we...

We propose a dynamic programming framework for retailers of frequently purchased consumer goods in which the prices affect both the profit per visit in the current period and the number of visitors (i.e., store traffic) in future periods. We show that optimal category prices in the...