Polo-Peña, Ana Isabel; Frías-Jamilena, Dolores María; … - In: International Journal of Sports Marketing and Sponsorship 22 (2020) 3, pp. 453-476
Purpose: In advanced societies, lifestyles are increasingly sedentary, and it is important to identify strategies to help people acquire healthy habits, such as exercise. The present study proposes the use of gamification as a strategy for encouraging users to exercise regularly, based on the...