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Search: person:"Frank, Ronald E."
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Marktforschung
12
Vereinigte Staaten
12
Markenartikel
6
Marktpsychologie
6
Verbraucher
5
Nahrungsmittelmarkt
3
USA
3
Absatzpolitik
2
Chicago
2
Entwicklungsländer
2
Fernsehen
2
Marketing
2
Modell
2
Betriebswirtschaftliche Entscheidungen
1
Decision
1
Decision theory
1
Econometric model
1
Economists
1
Einzelhandel
1
Einzelhandelsbetrieb
1
Elektronik
1
Entscheidung
1
Entscheidungstheorie
1
Getränk
1
Großbritannien
1
Handel
1
History of economic thought
1
Market segmentation
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Markt
1
Marktsegmentierung
1
Methodologie
1
Nahrungsmittel
1
Nahrungsmittelunternehmungen
1
Produktgestaltung
1
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1
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Undetermined
6
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Article
36
Book / Working Paper
10
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Undetermined
39
English
7
Author
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Frank, Ronald E.
45
Massy, William F.
18
Green, Paul E.
8
Boyd jr., Harper W.
4
Greenberg, Marshall G.
4
Robinson, Patrick J.
4
Claycamp, Henry J.
3
Douglas, Susan P.
3
Boyd, Harper Jr.
2
Boyd, Harper W.
2
Lodahl, Thomas M.
2
Polli, Ronaldo E.
2
Wind, Yoram
2
Zoheir, Mostafa
2
Amstutz, Arnold E.
1
Becknell, James C.
1
Becknell, jr., James C.
1
Becwith, Neil E.
1
Clokey, James D.
1
Cronin, Joseph M.
1
Daly, George G.
1
Edward-Penley, Larry
1
Ferber, Robert
1
Frank, Ronald E
1
Frank, Ronald Edward
1
Fulton, Paul
1
Geisel, Martin S.
1
Higdon Jr, Leo I.
1
Hinkle, Charles L.
1
Howard, Ronald A.
1
Jacobs, Donald
1
Kuehn, Alfred A.
1
Learner, David B.
1
Lirtzman, Sidney I.
1
Lodahl, Thomas
1
Massy, William F
1
Massy, William Francis
1
Morrison, Donald G.
1
Niemi Jr, Albert W.
1
Polli, Rolando E.
1
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Marketing Science Institute
1
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Journal of marketing research : JMR
9
Business horizons
3
Journal of advertising research
3
The journal of business : B
3
Applications of the sciences in marketing management
2
Business Horizons
2
Journal of economic literature
2
The Journal of Business
2
Anniversary Collection
1
Business and society review : a quarterly forum on the role of business in a free society
1
Control of 'error' in market research data
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Insights into consumer behavior
1
Journal of Advertising Research
1
Journal of marketing
1
Management Science
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Market segmentation : concepts and applications
1
Marketing Science Institute (Philadelphia). Series of books
1
People and communication
1
Prentice-Hall international series in management
1
World marketing : a multinational approach
1
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ECONIS (ZBW)
32
RePEc
6
USB Cologne (EcoSocSci)
6
OLC EcoSci
2
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11
On the use of marketing research in the emerging economies
Boyd jr., Harper W.
;
Frank, Ronald E.
;
Massy, William F.
- In:
Journal of marketing research : JMR
1
(
1964
)
4
,
pp. 20-23
Persistent link: https://www.econbiz.de/10002026851
Saved in:
12
On the use of marketing research in the emerging economics
Boyd jr., Harper W.
;
Frank, Ronald E.
;
Massy, William F.
- In:
World marketing : a multinational approach
,
(pp. 209-217)
.
1967
Persistent link: https://www.econbiz.de/10002026859
Saved in:
13
Short term price and dealing effects in selected market segments
Massy, William F.
;
Frank, Ronald E.
- In:
Journal of marketing research : JMR
2
(
1965
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10002429586
Saved in:
14
Bias in multiple discriminant analysis
Frank, Ronald E.
;
Massy, William F.
;
Morrison, Donald G.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 250-258
Persistent link: https://www.econbiz.de/10002209555
Saved in:
15
Brand choice as a probability process
Frank, Ronald E.
- In:
The journal of business : B
35
(
1962
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10002209568
Saved in:
16
Computer programs for the analysis of consumer panel data
Frank, Ronald E.
;
Massy, William F.
- In:
Journal of marketing research : JMR
5
(
1968
)
2
,
pp. 210-217
Persistent link: https://www.econbiz.de/10002209579
Saved in:
17
Correlates of buying behavior for grocery products
Frank, Ronald E.
- In:
Journal of marketing
31
(
1967
)
4
,
pp. 48-53
Persistent link: https://www.econbiz.de/10002209587
Saved in:
18
Correlates of grocery product consumption rates
Frank, Ronald E.
;
Massy, William F.
;
Boyd, Harper W.
- In:
Journal of marketing research : JMR
4
(
1967
)
2
,
pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
Saved in:
19
Household correlates of "brand loyalty" for grocery products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Ronaldo E.
- In:
The journal of business : B
41
(
1968
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10002209632
Saved in:
20
Household correlates of package-size proneness for grocery products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Ronaldo E.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 381-384
Persistent link: https://www.econbiz.de/10002209647
Saved in:
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