Brand choice as a probability process
Year of publication: |
1962
|
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Authors: | Frank, Ronald E. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 35.1962, 1, p. 43-56
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Subject: | Risiko | Markenartikel | Vereinigte Staaten |
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