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Friese-Greene, Niclas
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Manual of international marketing
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Global brand identity
Friese-Greene, Niclas
- In:
Manual of international marketing
,
(pp. 23-38)
.
2006
Persistent link: https://www.econbiz.de/10003368573
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Glonal Brand Identity : einheitliche Markenidentität mit globaler Attraktivität und lokaler Relevanz
Friese-Greene, Niclas
- In:
Praxishandbuch internationales Marketing
,
(pp. 23-39)
.
2006
Persistent link: https://www.econbiz.de/10003320342
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