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Search: person:"Fudurić, Morana"
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Consumer behaviour
5
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5
Beziehungsmarketing
2
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Competing values framework
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Fudurić, Morana
9
Fuduric, Morana
7
Malthouse, Edward C.
4
Mandelli, Andreina
4
Horvat, Sandra
3
Vakeel, Khadija Ali
3
Viswanathan, Vijay
2
Warlop, Luk
2
Škare, Vatroslav
2
Alfirević, Nikša
1
Burke, Robin
1
Hessary, Yasaman Kamyab
1
Jurietti, Emanuela
1
Lee, Mi Hyun
1
Ozretić Došen, Đurđana
1
Pavičić, Jurica
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Sakashita, Mototaka
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Varga, Akos
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Varga, Ákos
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European journal of marketing
2
Journal of business research : JBR
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Business horizons
1
Corporate social responsibility and environmental management
1
Journal of Communication Management
1
Journal of advertising
1
Journal of communication management : an international journal
1
Journal of media business studies
1
Journal of retailing
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Journal of retailing and consumer services
1
Market : review for marketing theory and practice
1
Selected papers January 2009 Business & Economics Society International Conference ; Volume 1
1
Tržište/Market
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ECONIS (ZBW)
14
RePEc
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1
Guest editorial: the dark side of social media : editorial to the EMAC-EJM special issue
Warlop, Luk
;
Fuduric, Morana
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 369-372
Persistent link: https://www.econbiz.de/10014482673
Saved in:
2
The dark side of social media : editorial to the EMAC-EJM special issue
Warlop, Luk
(
ed.
);
Fuduric, Morana
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014481265
Saved in:
3
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
4
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
5
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
6
Challenging the status quo in marketing research
Ozretić Došen, Đurđana
;
Fuduric, Morana
;
Horvat, Sandra
- In:
Journal of business research : JBR
143
(
2022
),
pp. 294-297
Persistent link: https://www.econbiz.de/10013194537
Saved in:
7
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
8
Understanding the drivers of cable TV cord shaving with big data
Fudurić, Morana
;
Malthouse, Edward C.
;
Lee, Mi Hyun
- In:
Journal of media business studies
17
(
2020
)
2
,
pp. 172-189
Persistent link: https://www.econbiz.de/10012256257
Saved in:
9
An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Malthouse, Edward C.
;
Hessary, Yasaman Kamyab
;
Vakeel, …
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10012201462
Saved in:
10
Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
Saved in:
1
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