Search Results - person:"Gaetano \"Nino\" Miceli"

Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences

Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978

Persistent link: https://www.econbiz.de/10013465133

Better to be the same or different? : paired customer and selling orientations and their impact on the exploitation of relationship-specific investments (RSIs) in dyads

Zerbini, Fabrizio; Miceli, Gaetano; De Carlo, Manuela - In: European management journal 42 (2024) 3, pp. 385-396

Persistent link: https://www.econbiz.de/10015053178

Insight versus effort : communicating the creative process leading to new products

Miceli, Gaetano; Scopelliti, Irene; Raimondo, Maria … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 602-620

Persistent link: https://www.econbiz.de/10012494706

Effects of<i>au naturel</i>packaging colors on willingness to pay for healthy food

Marozzo, Veronica; Raimondo, Maria Antonietta; Miceli, … - In: Psychology & Marketing 37 (2019) 7, pp. 913-927

Persistent link: https://www.econbiz.de/10012189592

Customer attitude and dispositions towards customized products : the interaction between customization model and brand

Miceli, Gaetano "Nino"; Raimondo, Maria Antonietta; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 209-225

Persistent link: https://www.econbiz.de/10010128365

Structural equations modeling : theory and applications in strategic management

Miceli, Gaetano; Barbaranelli, Claudio - In: Research methods for strategic management, (pp. 98-136). 2016

Persistent link: https://www.econbiz.de/10011529060

Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands

Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128

Persistent link: https://www.econbiz.de/10008696692

How relationship age moderates loyalty formation : the increasing effect of relational equity on customer loyalty

Raimondo, Maria Antonietta; Miceli, Gaetano Nino; … - In: Journal of service research : JSR 11 (2008/09) 2, pp. 142-160

Persistent link: https://www.econbiz.de/10003776176

Breaking through complexity : visual and conceptual dimensions in logo evaluation across exposures

Miceli, Gaetano; Scopelliti, Irene; Raimondo, Maria … - In: Psychology & marketing 31 (2014) 10, pp. 886-899

Persistent link: https://www.econbiz.de/10010484316

Self o mass branding? La relazione tra personalizzazione e marca

Raimondo, Maria Antonietta; Gaetano "Nino" Miceli; … - In: MERCATI E COMPETITIVITÀ 2013/4 (2013) 4, pp. 149-171

L’articolo analizza la relazione tra personalizzazione e marca, distinguendo la Combination-based Customization (CbC), che è la combinazione di moduli di prodotto forniti dall’impresa, e la Integration-based Customization (IbC), che è la personalizzazione del prodotto basata su segni e...

Persistent link: https://www.econbiz.de/10010734954