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Search: person:"Ghoshal, Tanuka"
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Ghoshal, Tanuka
6
Belk, Russell W.
2
Boatwright, Peter
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Khare, Apoorv
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Varman, Rohit
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Batra, Rishtee K.
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Karnani, Aneel Gobindram
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M., Malika
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Journal of marketing management : MM
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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Does scarcity increase or decrease donation behaviors? : an investigation considering resource-specific scarcity and individual person-thing orientation
Malika, Malika
;
Ghoshal, Tanuka
;
Mathur, Pragya
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 426-448
Persistent link: https://www.econbiz.de/10015047780
Saved in:
2
The Kafka quagmire for the poor in India
Belk, Russell W.
;
Ghoshal, Tanuka
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1559-1569
Persistent link: https://www.econbiz.de/10011854355
Saved in:
3
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
4
Fill up your senses : a theory of self-worth restoration through high-intensity sensory consumption
Batra, Rishtee K.
;
Ghoshal, Tanuka
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 916-938
Persistent link: https://www.econbiz.de/10011780585
Saved in:
5
Curvature from all angles : a integrative review and implications for product design
Ghoshal, Tanuka
;
Boatwright, Peter
;
M., Malika
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 91-106)
.
2016
Persistent link: https://www.econbiz.de/10011593191
Saved in:
6
Multiple reference points in sequential hedonic evaluation : an empirical analysis
Ghoshal, Tanuka
;
Yorkston, Eric
;
Nunes, Joseph C.
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 563-577
Persistent link: https://www.econbiz.de/10010489709
Saved in:
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