Giachino, Chiara; Bollani, Luigi; Bonadonna, Alessandro; … - In: Industrial Management & Data Systems 121 (2021) 6, pp. 1417-1434
Purpose: The aim of the paper is to test and demonstrate the potential benefits in applying reinforcement learning instead of traditional methods to optimize the content of a company's mobile application to best help travellers finding their ideal flights. To this end, two approaches were...