//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Gierl, Heribert"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
80
Konsumentenverhalten
79
Advertising effects
56
Werbewirkung
56
Theorie
47
Theory
47
Deutschland
34
Germany
34
Advertising
31
Werbung
27
Brand image
23
Markenimage
23
Marketing management
17
Marketingmanagement
17
Brand management
14
Markenführung
14
Marktforschung
14
Brand
13
Markenartikel
13
Experiment
12
Market research
12
Beziehungsmarketing
11
Marketing
11
Preismanagement
11
Pricing strategy
11
Relationship marketing
11
Innovation
9
Marketing theory
9
Marketingtheorie
9
Psychology of advertising
9
Werbepsychologie
9
Consumer goods marketing
8
Emotion
8
Konsumgütermarketing
8
Advertising planning
7
Estimation
7
Lieferantenmanagement
7
Product management
7
Product quality
7
Produktmanagement
7
more ...
less ...
Online availability
All
Undetermined
34
Free
2
Type of publication
All
Article
360
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
170
Aufsatz in Zeitschrift
170
Aufsatz im Buch
28
Book section
28
Conference paper
4
Konferenzbeitrag
4
Bibliografie enthalten
2
Bibliography included
2
Dissertation u.a. Prüfungsschriften
2
Hochschulschrift
2
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Textbook
1
Thesis
1
research-article
1
more ...
less ...
Language
All
German
163
Undetermined
127
English
85
Author
All
Gierl, Heribert
374
Helm, Roland
21
Bambauer, Silke
16
Eleftheriadou, Christina
16
Koncz, Julia
16
Großmann, Tina
15
Stumpp, Stefan
15
Praxmarer, Sandra
13
Stiegelmayr, Karin
13
Hüttl-Maack, Verena
12
Bartikowski, Boris
11
Bambauer-Sachse, Silke
10
Satzinger, Michaela
10
Bombe, Sandra
9
Böcker, Franz
9
Schweidler, Janine
8
Plantsch, Michael
7
Praxmarer-Carus, Sandra
7
Grossmann, Tina
6
Thomas, Stefan
6
Reich, Sandra
5
Fastoso, Fernando
4
Heberle, Antonia
4
Huettl, Verena
4
Högl, Siegfried
4
Meyer, Susanna
4
Stich, Armin
4
Stock, Carolin
4
Zhu, Yajing
4
Bitz, Robert
3
Hammer, Claudia
3
Pappenheim, Christina
3
Richard, Marie-Odile
3
Schwanenberg, Stefan
3
Yang, Ziyou
3
Binder, Petra
2
Gansser, Oliver
2
Gehrke, Gunter
2
Haltmayer, Vanessa
2
Heim, Roland
2
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
56
Der Markt : international journal of marketing
31
Jahrbuch der Absatz- und Verbrauchsforschung
31
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
29
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
26
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
24
Journal of business economics : JBE
18
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
15
Journal für Betriebswirtschaft : management review quarterly
9
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
8
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
7
Marketing : journal of research and management
6
Schriften zum Marketing
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
Challenges in an age of dis-engagement
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Transfer : Zeitschrift für Kommunikation und Markenmanagement
4
Zeitschrift für Planung : ZP
4
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
3
Bridging the gap between advertising academia and practice
3
Die Bank : Zeitschrift für Bankpolitik und Praxis
3
Journal of retailing and consumer services
3
Reihe: Marketing
3
Review of managerial science
3
Zeitschrift für Planung & Unternehmenssteuerung
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Handelsforschung
2
International journal of marketing : IJM ; formerly Der Markt
2
Metrika
2
The international review of retail, distribution and consumer research
2
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
2
UTB für Wissenschaft / Uni-Taschenbücher
2
Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
more ...
less ...
Source
All
ECONIS (ZBW)
215
OLC EcoSci
147
USB Cologne (EcoSocSci)
8
RePEc
4
Other ZBW resources
1
Showing
1
-
10
of
375
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The truth under cover : the effect of beauty filters on the trustworthiness of influencers and models
Pappenheim, Christina
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10014560696
Saved in:
2
The color of togetherness : a theoretical contribution to the research on color effects
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10014632898
Saved in:
3
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
4
How much is too much? : the effect of digital processing intensity of female advertising models
Pappenheim, Christina
;
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 189-204)
.
2024
Persistent link: https://www.econbiz.de/10015064334
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
7
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
8
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos
Brauckmann, Nadine
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 32-65
Persistent link: https://www.econbiz.de/10014437780
Saved in:
9
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
10
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->