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Search: person:"Giordano, Alex"
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Giordano, Alex
8
Cuomo, Maria Teresa
5
Tortora, Debora
5
Festa, Giuseppe
4
Metallo, Gerardino
4
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1
Cova, Bernard
1
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Psychology & marketing
2
Building corporate identity, image and reputation in the digital era
1
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1
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1
Rivista economica del Mezzogiorno : trimestrale della SVIMEZ, Associazione per lo Sviluppo dell'Industria nel Mezzogiorno
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ECONIS (ZBW)
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Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
2
Digital transformation and tourist experience co-design : big social data for planning cultural tourism
Cuomo, Maria Teresa
;
Tortora, Debora
;
Foroudi, Pantea
; …
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665563
Saved in:
3
PIDMed : dall'esprienza del Punto Impresa Digitale di Salerno e Caserta alla definizione di un modello mediterraneo di innovazione tecnologica e sociale
Giordano, Alex
- In:
Rivista economica del Mezzogiorno : trimestrale della …
34
(
2020
)
4
,
pp. 757-780
Persistent link: https://www.econbiz.de/10012821898
Saved in:
4
User‐generated content in the era of digital well‐being : A netnographic analysis in a healthcare marketing context
Cuomo, Maria Teresa
;
Tortora, Debora
;
Giordano, Alex
; …
- In:
Psychology & Marketing
37
(
2020
)
4
,
pp. 578-587
Persistent link: https://www.econbiz.de/10012189624
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1109-1118
Persistent link: https://www.econbiz.de/10011788989
Saved in:
7
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
Saved in:
8
Marketing non-convenzionale : viral, guerrilla, tribal societing e i 10 principi fondamentali del marketing postmoderno
Cova, Bernard
;
Giordano, Alex
;
Pallera, Mirko
-
2012
-
3. ed. aggiornata
Persistent link: https://www.econbiz.de/10009787242
Saved in:
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