While some studies have found the effect of ad expenditures on perceived quality to be positive and significant, others have shown that, under certain circumstances, ad expenditures do not impact perceived quality. Several factors have been studied as moderators of this relationship, but past...

Purpose – The purpose of this paper is to contribute to the tourism management literature by: first, developing a hybrid neural network that will be able to predict tourists' overall satisfaction of their travel experience; and second, prioritizing the travel attributes based on their...