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Search: person:"Gonc̦alves, Helena Martins"
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Consumer behaviour
9
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9
FsQCA
4
Internet marketing
4
Online-Marketing
4
Mobile
3
fsQCA
3
Beziehungsmarketing
2
Consumer behavior
2
Consumer decision journey
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Customer satisfaction
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Kundenzufriedenheit
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Motivation
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Brand
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Brand image
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Classical consumer behavior models
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Consumption theory
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Consumption values
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English
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Gonc̦alves, Helena Martins
14
Santos, Susana
6
Silva, Graça Miranda
5
Afonso, Carolina
2
Miles, Morgan P.
2
Rey-Martí, Andrea
2
Roig-Tierno, Norat
2
Duarte, Margarida
1
García-Madariaga, Jesús
1
Gavilan, Diana
1
Gomes, Paulo J.
1
Gonçalves, Vítor
1
Jahanmir, Sara F.
1
Lourenço, Tiago Ferreira
1
Martins, Telma Gomes
1
Mendes, Rita
1
Teles, Merícia
1
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Journal of business research : JBR
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
2
European management journal
1
Sustainability in innovation and entrepreneurship : policies and practices for a world with finite resources
1
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ECONIS (ZBW)
14
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1
Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Teles, Merícia
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 497-515
Persistent link: https://www.econbiz.de/10014290757
Saved in:
2
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
3
Consumer decision journey : mapping with real-time longitudinal online and offline touchpoint data
Santos, Susana
;
Gonc̦alves, Helena Martins
- In:
European management journal
42
(
2024
)
3
,
pp. 397-413
Persistent link: https://www.econbiz.de/10015053181
Saved in:
4
The consumer decision journey : a literature review of the foundational models and theories and a future perspective
Santos, Susana
;
Gonc̦alves, Helena Martins
- In:
Technological forecasting & social change : an …
173
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013203765
Saved in:
5
Information searching in the mobile environment : differences in involvement dimensions among product categories
Santos, Susana
;
Gonc̦alves, Helena Martins
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665483
Saved in:
6
Determinants of users' continuance intention toward digital innovations : are late adopters different?
Jahanmir, Sara F.
;
Silva, Graça Miranda
;
Gomes, Paulo J.
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 225-233
Persistent link: https://www.econbiz.de/10012271122
Saved in:
7
Multichannel consumer behaviors in the mobile environment : using fsQCA and discriminant analysis to understand webrooming motivations
Santos, Susana
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
101
(
2019
),
pp. 757-766
Persistent link: https://www.econbiz.de/10012103584
Saved in:
8
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
Saved in:
9
The role of motivations and involvement in wine tourists' intention to return : SEM and fsQCA findings
Afonso, Carolina
;
Silva, Graça Miranda
;
Gonc̦alves, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 313-321
Persistent link: https://www.econbiz.de/10011881792
Saved in:
10
Green consumer segmentation : managerial and environmental implications from the perspective of business strategies and practices
Afonso, Carolina
;
Gavilan, Diana
;
García-Madariaga, Jesús
- In:
Sustainability in innovation and entrepreneurship : …
,
(pp. 137-151)
.
2017
Persistent link: https://www.econbiz.de/10011712177
Saved in:
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