//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Goodstein, Ronald C."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
10
Konsumentenverhalten
10
Einzelhandel
4
Retail trade
4
Brand extension
3
Markentransfer
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Promotional effectiveness
2
Sales promotion
2
Theorie
2
Theory
2
Verkaufsförderung
2
Advertising
1
Advertising effects
1
Aspirational advertising
1
Baseline prediction
1
Bewertung
1
Beziehungsmarketing
1
Cognition
1
Collective self-esteem
1
Competitive strategy
1
Congruity
1
Consumer attitudes
1
Conversion
1
Corporate reputation
1
Counterfactual prediction
1
Customer targeting
1
Decision theory
1
Digital marketing
1
Empirical generalizations
1
Entrepreneurship
1
Entrepreneurship approach
1
Entscheidungstheorie
1
Evaluation
1
Federal Trade Commission
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
Book section
2
Language
All
Undetermined
18
English
15
Author
All
Goodstein, Ronald C.
15
Goodstein, Ronald Charles
14
Milberg, Sandra J.
8
Grewal, Dhruv
7
Epstein, Leonardo D.
5
Sinn, Francisca
5
Cuneo, Andres
4
Goodstein, Ronald C
4
Puccinelli, Nancy M.
4
Miyazaki, Anthony D.
3
Price, Robert
3
Raghubir, Priya
3
Sengupta, Jaideep
3
Silva, Monica
2
Stewart, David
2
Andreasen, Alan R.
1
Aylesworth, Andrew B.
1
Bodapati, Anand V.
1
Boninger, David S
1
Boninger, David S.
1
Brandon, Renee
1
Brumbaugh, Anne M.
1
Campbell, Margaret C
1
Campbell, Margaret C.
1
Choi, Seung-chan
1
Cours, Deborah A.
1
Dimofte, Claudiu V.
1
Escalas, Jennifer Edson
1
Flores, Arturo A.
1
Hardesty, David M.
1
Hatfield, Cheryl
1
Ho, Henry
1
Inostroza-Quezada, Ignacio E.
1
Ira, Ajay Ka
1
Jorgensen, Brian K.
1
Kalra, Ajay
1
Kassarjian, Harold H.
1
Kopalle, Praveen K.
1
Kushwaha, Tarun
1
Milberg, Sandra J
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of retailing
6
Journal of Consumer Research
5
Journal of business research : JBR
2
Journal of marketing management : MM
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
California management review : CMR
1
Entrepreneurship and economic growth in the American economy
1
Journal of Consumer Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing letters : a journal of research in marketing
1
The SAGE handbook of marketing theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
OLC EcoSci
13
RePEc
5
Other ZBW resources
1
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Parent brand susceptibility to negative feedback effects from brand extensions : a meta-analysis of experimental consumer findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014289714
Saved in:
2
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
3
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
4
Parent Brand Susceptibility to Negative Feedback Effects from Brand Extensions : A Meta‐Analysis of Experimental Consumer Findings
Milberg, Sandra J.
;
Cuneo, Andres
;
Silva, Monica
; …
- In:
Journal of Consumer Psychology
(
2021
)
Persistent link: https://www.econbiz.de/10012808428
Saved in:
5
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
6
A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.
;
Goodstein, Ronald Charles
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
Saved in:
7
Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.
;
Goodstein, Ronald Charles
;
Grewal, Dhruv
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
Saved in:
8
The accuracy of scanned prices
Hardesty, David M.
;
Goodstein, Ronald Charles
;
Grewal, Dhruv
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 291-300
Persistent link: https://www.econbiz.de/10010402287
Saved in:
9
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
10
Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald C.
;
Sinn, Francisca
; …
- In:
Journal of marketing management : MM
29
(
2013
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010107615
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->