We examine how the introduction of digital cinema technologies in the South Korean movie industry created flexibility for theaters in movie showings. Using detailed data on theaters' digital adoption and daily assortment decisions between 2006-16, we show that on average digitization is...

We develop an approach to disentangle the effect of positive and negative advertising on primary and secondary demand. We study these ad tone effects in the context of political advertising using a model of voter turnout and candidate choice. Our central empirical challenge is disentangling ad...

Geographic price discrimination is generally considered beneficial to firm profitability. However, theoretical results point to conditions under which firms might prefer to price uniformly across markets in oligopolistic settings. This paper provides an empirical analysis of competitive price...

Measuring the causal effects of digital advertising remains challenging despite the availability of granular data. Unobservable factors make exposure endogenous, and advertising's effect on outcomes tends to be small. In principle, these concerns could be addressed using randomized controlled...