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Search: person:"Grace, Debra"
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Consumer behaviour
17
Konsumentenverhalten
17
Brand management
11
Franchising
11
Markenführung
11
Australia
7
Australien
7
Brand image
7
Markenimage
7
Arbeitsverhalten
5
Brand
5
HR marketing
5
Lieferantenmanagement
5
Markenartikel
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5
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5
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4
Beziehungsmarketing
4
Dienstleistungsqualität
4
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4
Marketingmanagement
4
Relationship marketing
4
Service quality
4
Value creation
4
Arbeitskräfte
3
Baby Boomer
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Customer integration
3
Customer satisfaction
3
Customer value
3
Firmenimage
3
Generation X
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Generation Y
3
Holiday behaviour
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Internet marketing
3
Kundenintegration
3
Kundenwert
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3
Leistungsmotivation
3
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Article
94
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52
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52
Collection of articles of several authors
1
Sammelwerk
1
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English
57
Undetermined
38
Author
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Grace, Debra
91
King, Ceridwyn
25
Weaven, Scott
19
O'Cass, Aron
13
Ross, Mitchell
13
Frazer, Lorelle
11
Shao, Wei
6
Weaven, Scott K.
6
Carlini, Joan
5
Gardiner, Sarah
5
Bodey, Kelli
4
France, Cassandra
4
Giddings, Jeff
4
Grace, Debra A.
4
Lo Iacono, Joseph
4
Quach, Sara
4
So, Kevin Kam Fung
3
Thaichon, Park
3
Bodey, Kelli L.
2
Burmann, Christoph
2
Funk, Daniel C
2
Giddings, Jeffery
2
Green, Amelia
2
Griffin, Deborah
2
Jones, Ryan
2
Krishnan, Sudha
2
Lin, Ping
2
Manning, Mark
2
Perkins, Helen
2
Piehler, Rico
2
Anderson, Sharlene
1
Baker, Brent L.
1
Billot, Ken
1
Browen, James R.
1
Brown, James R.
1
Dant, Rajiv P.
1
DiPietro, Robin B.
1
Edwards, Chase
1
Fox, Melissa
1
Fry, Marie-Louise
1
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The journal of services marketing
12
The journal of brand management : an international journal
10
European journal of marketing : EJM
9
Journal of retailing and consumer services
7
Marketing intelligence & planning
6
Qualitative market research : an international journal
5
Journal of retailing
4
Services marketing quarterly
4
International journal of hospitality management
3
Journal of marketing management : MM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Health marketing quarterly
2
Journal of Asia Pacific business
2
Journal of Business Economics and Management
2
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Advances in accounting education : teaching and curriculum innovations
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European Journal of Marketing
1
Journal of Business & Industrial Marketing
1
Journal of business economics and management
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing Intelligence & Planning
1
Marketing theory
1
The CPA journal
1
The journal of asset management
1
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ECONIS (ZBW)
52
OLC EcoSci
38
Other ZBW resources
3
RePEc
2
Showing
51
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95
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51
Exploring the international student recruitment industry through the Strategic Orientation Performance Model
Ross, Mitchell
;
Grace, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
5
,
pp. 522-546
Persistent link: https://www.econbiz.de/10009966455
Saved in:
52
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 402-418
Persistent link: https://www.econbiz.de/10009993479
Saved in:
53
What went wrong? : franchisors and franchisees disclose the causes of conflict in franchising
Frazer, Lorelle
;
Weaven, Scott
;
Giddings, Jeff
;
Grace, Debra
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009853892
Saved in:
54
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2012
)
5
,
pp. 425-438
Persistent link: https://www.econbiz.de/10009830793
Saved in:
55
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3
,
pp. 469-489
Persistent link: https://www.econbiz.de/10009846072
Saved in:
56
Employee brand equity: Scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C
- In:
The journal of brand management : an international journal
19
(
2012
)
4
,
pp. 268-289
Persistent link: https://www.econbiz.de/10009816253
Saved in:
57
An empirical analysis of franchisee value-in-use, investment risk and relational satisfaction
Grace, Debra
;
Weaven, Scott
- In:
Journal of retailing
87
(
2011
)
3
,
pp. 366-380
Persistent link: https://www.econbiz.de/10009380006
Saved in:
58
Contrasting the four franchising imperatives across hybridized governance models : a preliminary investigation
Bodey, Kelli L.
;
Weaven, Scott K.
;
Grace, Debra A.
- In:
Journal of Asia Pacific business
12
(
2011
)
3
,
pp. 244-279
Persistent link: https://www.econbiz.de/10009316882
Saved in:
59
Contrasting the Four Franchising Imperatives Across Hybridized Governance Models: A Preliminary Investigation
Bodey, Kelli L.
;
Weaven, Scott K.
;
Grace, Debra A.
- In:
Journal of Asia Pacific business
12
(
2011
)
3
,
pp. 244-280
Persistent link: https://www.econbiz.de/10009266414
Saved in:
60
An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction
Grace, Debra
;
Weaven, Scott
- In:
Journal of retailing
87
(
2011
)
3
,
pp. 366-381
Persistent link: https://www.econbiz.de/10009333087
Saved in:
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