Search Results - person:"Groene, Nicole" - EconBiz

Targeted Online Advertising : Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Schumann, Jan Hendrik; Wangenheim, Florian V.; Groene, … - 2014

The Internet is dominated by free web services that depend on advertising revenues and need powerful marketing tools to support their business models. Targeted online advertising enables websites to increase their advertising revenues by selectively displaying advertisements according to...

Persistent link: https://www.econbiz.de/10014151933

Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services

Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10010250075

Appell an das Gewissen

Gröne, Nicole; Wangenheim, Florian von; Rothstock, Karin; … - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 3, pp. 10-12

Persistent link: https://www.econbiz.de/10009513749

Targeted advertising and consumer privacy concerns : experimental studies in an internet context

Gröne, Nicole - 2012 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009523420

APPELL AN DAS GEWISSEN - ONLINE-WERBUNG: Das Prinzip "Wie du mir, so ich dir" hilft Webseiten-Anbietern, an persönliche Informationen der User heranzukommen.

Gröne, Nicole - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 3, pp. 10-14

Persistent link: https://www.econbiz.de/10009836951

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