Targeted Online Advertising : Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services
Year of publication: |
2014
|
---|---|
Authors: | Schumann, Jan Hendrik ; Wangenheim, Florian V. ; Groene, Nicole |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Digitale Dienste | Web-based service | Werbewirkung | Advertising effects | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
Extent: | 1 Online-Ressource (51 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing 78 (1), 59-75 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 8, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2351777 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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