Gross, Hellen P.; Rottler, Maren; Wallmeier, Franziska - In: Journal of Philanthropy and Marketing (NVSM) 26 (2021) 1
Nonprofit arts organizations face conflicting objectives to balance—or more specifically, to create—artistic and educational value and to generate financial income from various sources. Pay-what-you-want (PWYW), a participative pricing mechanism where services have no fixed price and...