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Search: person:"Guha, Abhijit"
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Consumer behaviour
8
Konsumentenverhalten
8
Artificial intelligence
6
Low-cost strategy
5
Niedrigpreisstrategie
5
Preismanagement
5
Pricing strategy
5
Brand image
4
Markenimage
4
Decision
3
Einzelhandel
3
Entscheidung
3
Künstliche Intelligenz
3
Rabatt
3
Rebate
3
Retail trade
3
Sales promotion
3
Theorie
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Theory
3
Verkaufsförderung
3
Advertising effects
2
Beziehungsmarketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Decision theory
2
Discounting
2
Diskontierung
2
Entscheidungstheorie
2
Experiment
2
Garantie
2
Hedonic price index
2
Hedonischer Preisindex
2
India
2
Indien
2
Preisdifferenzierung
2
Price discrimination
2
Regulatory focus
2
Relationship marketing
2
Retailing
2
Signaling
2
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Article
37
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Article in journal
30
Aufsatz in Zeitschrift
30
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English
32
Undetermined
6
German
1
Author
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Guha, Abhijit
39
Grewal, Dhruv
14
Biswas, Abhijit
12
Verma, Swati
4
Carlson, Kurt A.
3
Datta, Sudip
3
Nordfält, Jens
3
Bhowmick, Sandeep
2
Boulding, William
2
Jha, Subhash
2
Roy, Subhadip
2
Schweiger, Elisa
2
Schweiger, Elisa B.
2
Staelin, Richard
2
Wetzels, Martin
2
Ahlbom, Carl-Philip
1
Atlas, Stephen
1
Banerjee, Somak
1
Benoit, Sabine
1
Bhargave, Rajesh
1
Bhattacharyya, Ayan
1
Bressgott, Timna
1
Burman, Bidisha
1
Chakravarti, Amitav
1
Das, Neel
1
Davenport, Thomas H.
1
Doan, Trang
1
Dutta, Sujay
1
Gauri, Dinesh Kumar
1
Goodstein, Ronald G.
1
Grewal, Chruv
1
Haenlein, Michael
1
Hawkins, Gary
1
Hegde, Dinesh R.
1
Iskandar-Datta, Mai
1
Iskandar-Datta, Mai E.
1
Iskarndar-Datta, Mai
1
Jung, Hyunseok
1
Kopalle, Praveen K.
1
Krishnan, Balaji
1
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Journal of retailing
4
Economic and political weekly : a Sameeksha Trust publ
3
Journal of business research : JBR
3
Decision
2
Harvard business review : HBR
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of managerial finance : IJMF
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing education : JME
1
Journal of marketing research : JMR
1
Journal of service management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Organizational Behavior and Human Decision Processes
1
Population and development review
1
Psychology & marketing
1
The European Journal of Development Research
1
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
1
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ECONIS (ZBW)
31
OLC EcoSci
5
RePEc
2
BASE
1
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39
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1
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
Saved in:
2
Should firms display the sale price using larger font?
Bhattacharyya, Ayan
;
Jha, Subhash
;
Guha, Abhijit
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10014283354
Saved in:
3
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
4
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
5
Generative AI and marketing education : what the future holds
Guha, Abhijit
;
Grewal, Dhruv
;
Atlas, Stephen
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10014580270
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
CFO credentials, stock market signaling, and firm performance
Datta, Sudip
;
Doan, Trang
;
Guha, Abhijit
; …
- In:
International journal of managerial finance : IJMF
19
(
2023
)
3
,
pp. 539-571
Persistent link: https://www.econbiz.de/10014325946
Saved in:
8
The perks and perils of artificial intelligence use in lateral exchange markets
Satomino, Cinthia B.
;
Grewal, Dhruv
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014280334
Saved in:
9
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Saved in:
10
How robots will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 245-252
Persistent link: https://www.econbiz.de/10014225842
Saved in:
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