In the research, a conceptual model with the export performance scale EXPERF (Export Performance Scale) being the dependent variable and with country credit ratings being the independent variables has been developed, and it is intended to empirically investigate the impact of the country credit...

Son yillarda cok farkli sebeplerle de olsa giderek ulkemizde de yayginlasmaya baslayan kuresellesme karsitligi sonucu olusan lokal milliyetcilik akimlarinin tuketicilerin satin alma karar surecine olan etkisi yadsinamaz bir gercek olarak karsimizda durmaktadir. Son yillarda ozellikle ABD ve AB...

Hizmet kalitesi gunumuzun yogun rekabet ortaminda isletmelerin surdurulebilirliklerini saglamalarinda stratejik bir aractir. Yuksek hizmet kalitesi sunan isletmeler musteri tatmini saglayarak karliliklarini artirabilmektedir. Yogun rekabetin sekillendirdigi modern perakendecilik alaninda da...

Purpose – The purpose of this paper is to build and test a model of the impact of a store brand name on perceptions of service quality and on customer satisfaction, the latter being the driver of perceived quality or at least a key determinant. It also aims to examine the role of all three...