Hüttinger, Lisa; Schiele, Holger; Schröer, Dennis - In: Supply Chain Management: An International Journal 19 (2014) 5/6, pp. 697-721
Purpose – This paper aims to understand the factors that influence a supplier’s choice to treat selected customers more preferentially than others. Suppliers often lack the resources to treat all their customers equally, instead having to make choices to treat some customers as preferred....