Search Results - person:"HEIENS, Richard A."

Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 13 (2022) 1, pp. 65-82

Persistent link: https://www.econbiz.de/10012695457

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

The impact of country of origin on relationship marketing outcomes in a market with a large migrant population

Heiens, Richard A.; Pleshko, Larry P. - In: International journal of services, economics and management 11 (2020) 3, pp. 221-233

Persistent link: https://www.econbiz.de/10012522601

An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market

Pleshko, Larry P.; Heiens, Richard A. - In: International journal of business and emerging markets … 11 (2019) 2, pp. 109-121

Persistent link: https://www.econbiz.de/10012135582

Chronological age vs. cognitive age: an examination of lifecycle and gender differences

Pleshko, Larry P.; Heiens, Richard A.; Al-Wugayan, Adel … - In: Middle East journal of management : MEJM 5 (2018) 2, pp. 161-174

Persistent link: https://www.econbiz.de/10011879769

Online sales promotion in hedonic versus utilitarian product categories

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88

Persistent link: https://www.econbiz.de/10011849124

The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness

P. Pleshko, Larry; A. Heiens, A. Heiens , Richard - In: Business and Economics Research Journal 3 (2012) 3, pp. 1-1

The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm’s strategic profile, including a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market...

Persistent link: https://www.econbiz.de/10010991029

A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance?

HEIENS, Richard A.; PLESHKO, Larry P.; PLESHKO, Larry P. - In: Management & Marketing 6 (2011) 4

With a focus on the financial services industry, the current study takes a contingency theory approach to the relationships between market orientation and a variety of marketing strategy concepts, including profitability, a firm’s Miles and Snow strategy type, market growth, service growth,...

Persistent link: https://www.econbiz.de/10009395828

A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO PROFIT PERFORMANCE?

HEIENS, Richard A.; PLESHKO, Larry P. - In: Management & Marketing 6 (2011) 1

Persistent link: https://www.econbiz.de/10008861743

Using direct observation to examine the relationship between religiosity, demographics, and consumption in a Middle Eastern retail services setting

Heiens, Richard A.; Pleshko, Larry P.; Aldousari, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 274-282

Persistent link: https://www.econbiz.de/10011530358