Using direct observation to examine the relationship between religiosity, demographics, and consumption in a Middle Eastern retail services setting
Year of publication: |
July-September 2016
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Authors: | Heiens, Richard A. ; Pleshko, Larry P. ; Aldousari, Abdullah A. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 28.2016, 4, p. 274-282
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Subject: | Coffee consumption | direct observation | Kuwait | religiosity | Konsumentenverhalten | Consumer behaviour | Religion | Einzelhandel | Retail trade |
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