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Dunn, Michael E.
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Marketing management : a quarterly business management publication of the American Marketing Association
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The marketing accountability imperative : driving superior returns on marketing investments
Dunn, Michael E.
;
Halsall, Chris
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003788356
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The marketing accountability imperative : driving superior returns on marketing investments
Dunn, Michael E.
;
Halsall, Chris
-
2009
-
1. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10004935914
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Doing More With Less - In lean times, smart marketers are making the most of limited resources.
Halsall, Chris
;
Singer, Gary
- In:
Marketing management : a quarterly business management …
12
(
2003
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10007233730
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