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Search: person:"Han, Dongsub"
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Han, Dongsub
2
Kim, Ilchul
2
Schultz, Don E.
2
HAN, DONGSUB
1
KIM, ILCHUL
1
Kitchen, Philip J.
1
Li, Tao
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SCHULTZ, DON E.
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European journal of marketing : EJM
1
Journal of Advertising Research
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Journal of advertising research
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1
Understanding the Diffusion of Integrated Marketing Communications
KIM, ILCHUL
;
HAN, DONGSUB
;
SCHULTZ, DON E.
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 31-45
Persistent link: https://www.econbiz.de/10005425136
Saved in:
2
Understanding the Diffusion of Integrated Marketing Communications
Kim, Ilchul
;
Han, Dongsub
;
Schultz, Don E.
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10006504447
Saved in:
3
Will agencies ever "get" (or understand) IMC?
Kitchen, Philip J.
;
Schultz, Don E.
;
Kim, Ilchul
;
Han, …
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1417-1436
Persistent link: https://www.econbiz.de/10006078814
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