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Search: person:"Han, Jiyoon (Karen)"
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Han, Jiyoon
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Han, Jiyoon (Karen)
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Kim, Dong Hoo
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Sung, Yoon Hi
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ECONIS (ZBW)
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The effects of humor in health promotional messages on a college campus
Han, Jiyoon (Karen)
;
Stout, Patricia
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10014295032
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2
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
3
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
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