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Search: person:"Hao, Andy"
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B-to-B-Marketing
4
Brand management
4
Business-to-business marketing
4
Consumer behaviour
4
KMU
4
Konsumentenverhalten
4
SME
4
China
3
E-commerce
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Electronic Commerce
3
Lieferantenmanagement
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Marketingmanagement
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National culture
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Advertising slogan
1
Aesthetic design
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Aesthetics
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Airline
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Assimilation
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review
2
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1
research-article
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English
23
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4
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Hao, Andy
9
Hao, Andy W.
9
Hao, Andy Wei
8
Guo, Chiquan
4
Paul, Justin
4
Hu, Michael Y.
3
Liu, Xin
3
Shang, Xiaoyan
3
Bruning, Edward R.
2
Guo, Xiaoling (Martine)
2
LaPlaca, Peter J.
2
Liu, Hongfei
2
Niu, Yongge
2
Wang, Cheng Lu
2
Wang, Yong Jian
2
Xu, Shichun
2
Zhu, Ying
2
Bao, Yongchuan
1
Bresciani, Stefano
1
Deng, Fumin
1
Deng, Jia
1
Guan, Cuiling
1
Guo, Xiaoling
1
Guo, Xiaoling Martine
1
Hsieh, Tsun-Jui
1
Hu, Michael
1
Huang, Zhen
1
Jiang, Guohua
1
Kotabe, Masaaki
1
Lim, Weng Marc
1
O’Cass, Aron
1
Pan, Xiaoyi
1
Saran, Anshu
1
Shree, Deep
1
Singh, Rajesh K.
1
Trott, Sangeeta
1
Wang, Tuo
1
Wang, Yong
1
Wang, Yong J.
1
Wei Hao, Andy
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of Product & Brand Management
2
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Journal of international consumer marketing
2
The journal of consumer marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Cross Cultural & Strategic Management
1
Electronic markets : the international journal on networked business
1
International Journal of Consumer Studies
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
Journal of Consumer Marketing
1
Journal of general management
1
Journal of managerial issues : JMI
1
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ECONIS (ZBW)
16
Other ZBW resources
7
OLC EcoSci
4
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1
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10
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27
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1
Guest editorial: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014475042
Saved in:
2
Special Issue: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
(
ed.
);
Liu, Hongfei
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014475050
Saved in:
3
How social presence influences consumer purchase intention in live video commerce : the mediating role of immersive experience and the moderating role of positive emotions
Huang, Zhen
;
Zhu, Yidan
;
Hao, Andy
;
Deng, Jia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 493-509
Persistent link: https://www.econbiz.de/10014313535
Saved in:
4
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
5
No slogan versus with slogan : the different message strategies for new product digital video ads
Niu, Yongge
;
Wei, Zhangdi
;
Hao, Andy W.
;
Wu, Banggang
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10014290458
Saved in:
6
Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Xu, Shichun
;
Hao, Andy
- In:
Journal of business research : JBR
130
(
2021
),
pp. 27-37
Persistent link: https://www.econbiz.de/10012544761
Saved in:
7
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
8
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Paul, Justin
;
Lim, Weng Marc
;
O’Cass, Aron
;
Hao, Andy Wei
- In:
International Journal of Consumer Studies
45
(
2021
)
4
Persistent link: https://www.econbiz.de/10012537502
Saved in:
9
The determinants and performance of early internationalizing firms : a literature review and research agenda
Jiang, Guohua
;
Kotabe, Masaaki
;
Zhang, Feng
;
Hao, Andy W.
; …
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012303637
Saved in:
10
Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Niu, Yongge
;
Deng, Fumin
;
Hao, Andy W.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 35-46
Persistent link: https://www.econbiz.de/10012285320
Saved in:
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