Suhartanto, Dwi; Dean, David; Sarah, Ira Siti; Hapsari, … - In: Journal of Islamic Marketing 12 (2020) 8, pp. 1521-1534
Purpose: This paper aims to assess customer loyalty towards halal cosmetics using three integrated loyalty routes of product quality, emotional attachment and religious determinants. Design/methodology/approach: The data for this study were gathered from 457 s cosmetics customers....