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Search: person:"Heiser, Robert S."
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Heiser, Robert S.
13
Sierra, Jeremy J.
11
Taute, Harry A.
6
Torres, Ivonne M.
3
Hyman, Michael R.
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
Saved in:
2
Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
3
Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
Saved in:
4
Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-343
Persistent link: https://www.econbiz.de/10009967385
Saved in:
5
Ethnic Identity in Advertising: A Review and Meta-Analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-514
Persistent link: https://www.econbiz.de/10010030634
Saved in:
6
Text Message Copy in Print Ads: A Shrewd Communicative Strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-144
Persistent link: https://www.econbiz.de/10009832793
Saved in:
7
The effect of nonverbal signals on student role-play evaluations
Taute, Harry A.
;
Heiser, Robert S.
;
McArthur, David N.
- In:
Journal of marketing education : JME
33
(
2011
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10010217152
Saved in:
8
The Effect of Nonverbal Signals on Student Role-Play Evaluations
Taute, Harry A.
;
Heiser, Robert S.
;
McArthur, David N.
- In:
Journal of marketing education : JME
33
(
2011
)
1
,
pp. 28-41
Persistent link: https://www.econbiz.de/10008885230
Saved in:
9
Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Williams, Jerome D.
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
Saved in:
10
Personal opinions and beliefs as determinants of collegiate football consumption for revered and hated teams
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 143-153
Persistent link: https://www.econbiz.de/10008661231
Saved in:
1
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