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Advertising and reality : a global study of representation and content

Hetsroni, Amir (contributor) - 2012

Persistent link: https://www.econbiz.de/10009695211

Advertising in Israel : from traditional dilettantism to professional westernism

Hetsroni, Amir - In: Advertising in developing and emerging countries : the …, (pp. 69-77). 2011

Persistent link: https://www.econbiz.de/10009261985

The Use of Fine Art in Advertising: A Survey of Creatives and Content Analysis of Advertisements

Hetsroni, Amir; Tukachinsky, Riva H. - In: Journal of current issues and research in advertising : … 27 (2005) 1, pp. 93

Persistent link: https://www.econbiz.de/10008116630

Values in Infomercials and Commercials: The Influence of Format, Product Type and Advertisement Approach

Hetsroni, Amir - In: Journal of current issues and research in advertising : … 25 (2003) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10008118234

A comparison of values in infomercials and commercials

Hetsroni, Amir; Asya, Ilan - In: Corporate Communications: An International Journal 7 (2002) 1, pp. 34-45

The study compared values represented in infomercials with values represented in conventional commercials. A total of 318 infomercials and 861 commercials broadcast in Israel in the late 1990s were coded to examine the prominence of value systems and of specific values. Of the three value...

Persistent link: https://www.econbiz.de/10014691521

Public Attitudes toward Abortion in Israel: A Research Note

Remennick, Larissa I.; Hetsroni, Amir - In: Social Science Quarterly 82 (2001) 2, pp. 420-431

Persistent link: https://www.econbiz.de/10005324194

ARTICLES - The Relationship between Values and Appeals in Israeli Advertising: A Smallest Space Analysis

Hetsroni, Amir - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 55-68

Persistent link: https://www.econbiz.de/10008120069