Lavissière, Alexandre; Mandják, Tibor; Hofmann, Julian; … - In: Journal of Business & Industrial Marketing 35 (2019) 3, pp. 524-536
Purpose: Previous literature dealing with sustainable marketing in a B2B context is mostly limited to spot measures on an environmental, economic or social layer. Thus, the purpose of this paper is to exemplify how seaports as powerful economic business networks can facilitate multi-layered...