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Search: person:"Houston, Mark B."
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Houston, Mark B.
65
Hennig-Thurau, Thorsten
9
Bettencourt, Lance A.
8
Hulland, John
7
Palmatier, Robert W.
7
Johnson, Shane A.
5
Blocker, Christopher P.
4
Flint, Daniel J.
4
Gopalakrishna, Srinath
4
Suh, Taewon
4
Bond, Edward U.
3
Eckhardt, Giana M.
3
Jiang, Baojun
3
Lamberton, Cait
3
Rindfleisch, Aric
3
Zervas, Georgios
3
Allen, B. J.
2
Evans, Kenneth R.
2
Gretz, Richard T.
2
Grewal, Dhruv
2
Heitjans, Torsten
2
Houston, Mark B
2
Im, Subin
2
Malter, Alan J.
2
Mason, Charlotte H.
2
Ricci, Lisa
2
Scheer, Lisa K.
2
Sorescu, Alina
2
Tang, Yihui (Elina)
2
Arnold, Mark J.
1
Barney, Steven M.
1
Basuroy, Suman
1
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1
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1
Bond, Edward U., III
1
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1
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1
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Journal of the Academy of Marketing Science
16
Journal of marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
42
OLC EcoSci
19
RePEc
5
BASE
1
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41
Dynamic strategic goal setting : theory and initial evidence
Houston, Mark B.
;
Ratneshwar, Srinivasan
;
Ricci, Lisa
; …
-
2010
Persistent link: https://www.econbiz.de/10008907428
Saved in:
42
Dynamic strategic goal setting : theory and initial evidence
Houston, Mark B.
;
Ratneshwar, S.
;
Ricci, Lisa
;
Malter, …
- In:
Review of marketing research
7
(
2010
),
pp. 19-62
Persistent link: https://www.econbiz.de/10009957646
Saved in:
43
Distinguishing supplier reputation from trust in buyer–supplier relationships
Suh, Taewon
;
Houston, Mark B.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 744-752
Persistent link: https://www.econbiz.de/10008433465
Saved in:
44
Conceptualizing and measuring the monetary value of brand extensions : the case of motion pictures
Hennig-Thurau, Thorsten
;
Houston, Mark B.
;
Heitjans, Torsten
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 167-183
Persistent link: https://www.econbiz.de/10003901172
Saved in:
45
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures
Hennig-Thurau, Thorsten
;
Houston, Mark B.
;
Heitjans, Torsten
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 167-183
Persistent link: https://www.econbiz.de/10008328592
Saved in:
46
Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification
Bond, Edward U.
;
Houston, Mark B.
;
Tang, Yihui (Elina)
- In:
Industrial marketing management : the international …
37
(
2008
)
6
,
pp. 641-652
Persistent link: https://www.econbiz.de/10008092960
Saved in:
47
Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification
Bond, Edward U.
;
Houston, Mark B.
;
Tang, Yihui (Elina)
- In:
Industrial marketing management : the international …
37
(
2008
)
6
,
pp. 641-653
Persistent link: https://www.econbiz.de/10008899392
Saved in:
48
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
49
Assessing the validity of secondary data proxies for marketing constructs
Houston, Mark B.
-
2007
Persistent link: https://www.econbiz.de/10003538884
Saved in:
50
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
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