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Search: person:"Hoyer, Wayne D."
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Consumer behaviour
23
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23
Beziehungsmarketing
12
Relationship marketing
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Customer satisfaction
8
Kundenzufriedenheit
8
Deutschland
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Luxury goods
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Sortiment
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Cause-Related Marketing
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Cause-related marketing
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Undetermined
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Language
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English
48
Undetermined
39
German
5
Author
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Hoyer, Wayne D.
80
Hoyer, Wayne D
12
Krafft, Manfred
11
Homburg, Christian
10
Krohmer, Harley
9
MacInnis, Deborah J.
6
Koschate-Fischer, Nicole
5
McAlister, Leigh
5
Mukherjee, Ashesh
5
Nyffenegger, Bettina
5
Reinartz, Werner J.
5
Alden, Dana L.
4
Broniarczyk, Susan M.
4
Ernst, Holger
4
Götz, Oliver
4
Malär, Lucia
4
Jacoby, Jacob
3
Koschate, Nicole
3
Stock, Ruth Maria
3
Stokburger-Sauer, Nicola E.
3
Wieseke, Jan
3
Bharadwaj, Neeraj
2
Burton, Jennifer L.
2
Desai, Kalpesh Kaushik
2
Donthu, Naveen
2
Dorotic, Matilda
2
Ehrensperger, Elena
2
Evrard, Yves
2
Greenberg, Daria
2
Hogreve, Jens
2
Krieger, Katrin
2
Peterson, Robert A.
2
Reinartz, Werner
2
Roggeveen, Anne L.
2
Rübsaamen, Carsten
2
Strazzieri, Alain
2
Suwelack, Thomas
2
Wilson, William Raft
2
Zhang, Z. John
2
Albers, Sönke
1
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Journal of marketing
12
Journal of the Academy of Marketing Science
12
Journal of Consumer Research
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
5
Journal of retailing
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of service research : JSR
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
Business strategy review
1
Continuing to broaden the marketing concept : making the world a better place
1
European journal of marketing
1
Faculty & research / Insead : working paper series
1
Journal of Business Research
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
Legends in consumer behavior
1
Marketing : ZFP ; journal of research and management
1
Psychology & Marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Strong brands, strong relationships
1
The journal of asset management
1
The role of affect in consumer behavior : emerging theories and applications
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
47
OLC EcoSci
30
RePEc
9
USB Cologne (EcoSocSci)
5
Other ZBW resources
1
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1
Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena
;
Greenberg, Daria
;
Krohmer, Harley
; …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
Saved in:
2
The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations
Suher, Jacob
;
Hoyer, Wayne D.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012214326
Saved in:
3
International research collaboration : why I love Germany
Hoyer, Wayne D.
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012389096
Saved in:
4
The retirement planning crisis : finding a way out with a consumer behavior perspective
Hoyer, Wayne D.
;
Krohmer, Harley
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 77-85)
.
2020
Persistent link: https://www.econbiz.de/10012320444
Saved in:
5
The role of brand prominence and extravagance of product design in luxury brand building : what drives consumers' preferences for loud versus quiet luxury?
Greenberg, Daria
;
Ehrensperger, Elena
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012298773
Saved in:
6
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
7
The impact of value-related crises on price and product-performance elasticities
Kübler, Raoul
;
Langmaack, Michael
;
Albers, Sönke
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 776-794
Persistent link: https://www.econbiz.de/10012293335
Saved in:
8
What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co‐branding partnership
Koschate‐Fischer, Nicole
;
Hoyer, Wayne D.
;
Wolframm, …
- In:
Psychology & Marketing
36
(
2019
)
8
,
pp. 758-772
Persistent link: https://www.econbiz.de/10012083990
Saved in:
9
Do life events always lead to change in purchase? : the mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
Koschate-Fischer, Nicole
;
Hoyer, Wayne D.
;
Sauer, Nicola E.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 516-536
Persistent link: https://www.econbiz.de/10011879705
Saved in:
10
When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole
;
Huber, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
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