Lee, Yi-Hsuan; Hsiao, Chan; Chen, Yee-Chen - In: International Journal of Contemporary Hospitality Management 29 (2017) 4, pp. 1235-1255
Purpose This study aims to identify the driving forces of customer value co-creation (VCC) that occur through employee positive psychological capital (PPC), employee service-oriented organizational citizenship behavior (SOOCB) and customer brand experience (BE). Design/methodology/approach In...