Luque‐Martínez, Teodoro; Ibáñez‐Zapata, José‐Angel - In: European Journal of Marketing 34 (2000) 11/12, pp. 1353-1374
Before the CETSCALE can be used as a measure of consumer ethnocentrism on an international basis, it is necessary to assess its validity and reliability in as many countries and different conditions as possible. In this sense, the main purpose of this paper is to validate the CETSCALE as a...