Search Results - person:"Im, Holly Hyunjung"

Building brand relationship quality among hotel loyalty program members

Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 458-488

Persistent link: https://www.econbiz.de/10011611273

Building brand relationship quality among hotel loyalty program members

Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International Journal of Contemporary Hospitality Management 29 (2017) 1, pp. 458-488

Purpose This study aims to investigate the impact of the loyalty program members’ satisfaction toward the hotel loyalty program benefits and the customer management relationship initiatives of individual hotels on the brand relationship quality (BRQ), i.e. their relationship quality with the...

Persistent link: https://www.econbiz.de/10014764410

Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists

Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10010511186

Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members

Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782

Persistent link: https://www.econbiz.de/10010469262

Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective

Im, Holly Hyunjung; Kim, Samuel Seongseop; Elliot, Statia; … - In: Journal of travel and tourism marketing 29 (2012) 3/4, pp. 385-403

Persistent link: https://www.econbiz.de/10009571549

Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

Im, Holly Hyunjung; Kim, Samuel Seongseop; Elliot, Statia; … - In: Journal of travel and tourism marketing 29 (2012) 4, pp. 385-404

Persistent link: https://www.econbiz.de/10009977498

A model of destination branding : integrating the concepts of the branding and destination image

Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-476

Persistent link: https://www.econbiz.de/10008907135

A model of destination branding: Integrating the concepts of the branding and destination image

Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-477

Persistent link: https://www.econbiz.de/10008782003

An exploratory study of movie-induced tourism : a case of the movie The sound of Music and its locations in Salzburg, Austria

Im, Holly Hyunjung; Chon, Kaye - In: Journal of travel and tourism marketing 24 (2008) 2/3, pp. 229-238

Persistent link: https://www.econbiz.de/10003778005