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Search: person:"Im, Subin"
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New product development
7
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7
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6
Hochtechnologie
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5
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4
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4
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Im, Subin
37
Nakata, Cheryl
10
Park, Heungsoo
5
Baker, Stacey Menzel
3
Ha, Young-Won
3
Hussain, Mahmood
3
Kim, Doyoung
3
Kim, Hyojoung
3
Malter, Alan J.
3
Mason, Charlotte H.
3
Sengupta, Sanjit
3
Bhat, Subodh
2
Hardin, James W.
2
Houston, Mark B.
2
Kim, Namwoon
2
Lee, Yikuan
2
Stock, Ruth
2
Zacharias, Nicolas
2
Arend, Richard J.
1
Bayus, Barry L.
1
Bij, Hans van der
1
Bond, Edward U., III
1
Hardin, Jamesw
1
Heiman, Bruce A.
1
Jung, Nayoung
1
Kang, Seongho
1
Kim, Chulmin
1
Kim, Sounghie
1
Kim, Stephen K.
1
Lee, Hyun Jung
1
Montoya, Mitzi M.
1
Onzo, Naoto
1
Pae, Jae H.
1
Rubera, Gaia
1
Shin, Changhoon
1
Slater, Stanley F.
1
Song, Lisa Z.
1
Song, Michael
1
Song, Zheng Michael
1
Stock-Homburg, Ruth
1
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AMA Winter Academic Conference <2021, Online>
3
American Marketing Association
3
Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt
2
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Journal of business research : JBR
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Research
3
Journal of the Academy of Marketing Science
3
Journal of business-to-business marketing
2
Publications of Darmstadt Technical University, Institute for Business Studies (BWL)
2
The journal of risk and insurance : the journal of the American Risk and Insurance Association
2
International journal of advertising : the review of marketing communications
1
International journal of innovation management
1
Journal of Consumer Marketing
1
Journal of Product Innovation Management
1
Journal of Risk & Insurance
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
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Management of technology and innovation in Japan : with 28 tables
1
Strategic management journal
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ECONIS (ZBW)
19
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10
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6
Other ZBW resources
2
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37
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date (oldest first)
1
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
2
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
3
The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880706
Saved in:
4
The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880719
Saved in:
5
The effect of channel innovation knowledge management on competitive advantage : a dual-path model
Im, Subin
;
Kim, Stephen K.
;
Bond, Edward U., III
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012483454
Saved in:
6
Moderating roles of national culture for alliance relationship advantages and performance in Asia
Kang, Seongho
;
Im, Subin
;
Park, Heungsoo
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10011917209
Saved in:
7
Strategic planning as a complex and enabling managerial tool
Arend, Richard J.
;
Zhao, Yuzhen Lisa
;
Song, Zheng Michael
; …
- In:
Strategic management journal
38
(
2017
)
8
,
pp. 1741-1752
Persistent link: https://www.econbiz.de/10011702947
Saved in:
8
Strategic givens in new product development : understanding curvilinear effects on new product performance
Tacharias, Nicolas A.
;
Stock-Homburg, Ruth
;
Im, Subin
- In:
International journal of innovation management
21
(
2017
)
1
,
pp. 1750010-1-31
Persistent link: https://www.econbiz.de/10011672020
Saved in:
9
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
10
Consumer perceptions of product creativity, coolness, value and attitude
Im, Subin
;
Bhat, Subodh
;
Lee, Yikuan
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 166-172
Persistent link: https://www.econbiz.de/10010433153
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